In 2019, with the acquisition of GitPrime, Pluralsight ventured into new territory evolving from a single platform model to a multi-product business model which required us to rethink our product branding relative to our go to market. Our core platform was rebranded to the Skills Platform and we made the decision to rename and rebrand the GitPrime platform to Flow. Also included in the original system was an identity for the professional services provided in support of commercial and enterprise customers.

User conferences are hard. Creating one from the ground up is even harder. Pluralsight Live is the premier technology learning conference bringing together the best minds, brands and technologists in the world in one place for three days of networking, learning and partying. 

Working for a fast growing startup has given me the opportunity to help deploy our brand as part of creating a dynamic and vibrant office environment for our employees. 

Had the opportunity to create another couple brand installations for our sateliite office in downtown San Diego. I enjoyed the challenging of maintaining our brand while still bringing some localized flair to the interior design. 

I could write a novel about how Iris came to be. Product naming and identity development is some of the most challenging and exciting and rewarding work I get the privilege of working on. It's always a journey and the journey that brought us Iris will always be one of my favorites. Want the whole story? Let's do lunch. 

Pluralsight.com receives millions of visitors a month and is the anchor of all of Pluralsight's demand gen efforts for both B2B and B2C. Built on the Adobe Marketing Cloud Platform, PS.com is built and optimized to create dynamic, personalized and highly effective digital experiences. 

In 2017, Pluralsight launched a significant evolution of their corporate value systems. These stated values summarize everything they look for in terms of who they hire and how they show up day to day. A critical component of a successful values launch are visual artifacts to reinforce the new values language. 

Pluralsight IQ was launched at their first ever user conference. Allowing learners to assess their abilities in a variety of technologies and powered by an industry leading machine learning algorithim, IQ is poised to disrupt how individuals and companies measure and develop tech skills. 

Tour de Tech was created to help drive platform engagement for both B2C and B2B users on the Pluralsight platform by organizing competitive challenges and incentivizing engagement with themed prizes.

Creative Direction by me
Lead Designer: Shannon Parrish

LIVE is the annual user conference for Pluralsight customers and prospects held in Salt Lake City, Utah. In my role as VP of brand I have the privilege or overseeing the creation of the immersive experience we create for attendees.